THRIVE | 1:1 COACHING FOR EXPERIENCED PRODUCT MARKETERS AND LEADERS
Elevate your PMM craft and leadership skills with a coach in your corner.
Work 1:1 with an experienced PMM coach on the biggest projects, decisions, and challenges you’re facing in your role. Get practical guidance and honest feedback tailored to your work, your goals, and your company.
Taken and trusted by PMMs and PMM leaders at companies including:
You are good at what you do. Now you’re being asked to do more, and faster.
You might be leading a more complex positioning project, taking responsibility for a team, or helping your company reach its next stage of growth. You have experience to draw on, but these responsibilities call for new skills and a different approach.
You want support from someone who can get into the details with you, challenge your thinking, and help you understand what good looks like. Someone who brings an outside PMM perspective and helps you apply it to your company.
That’s where I come in. In THRIVE, we work through the projects, decisions, and conversations you’re facing, so you can strengthen your expertise and feel more confident taking on what’s next.
Most clients come to me when they experience one of the following milestones or challenges:
YOU’RE TAKING ON GREATER RESPONSIBILITY
You’ve been promoted, started leading a team, or taken on broader scope. You want guidance on setting direction, getting others aligned, and developing the skills and judgment your expanded role requires.
EXPECTATIONS ARE CHANGING, AND YOU’RE UNDER PRESSURE TO DELIVER
Your company expects more from PMM, whether that’s adopting AI, supporting ambitious growth goals, or tackling unfamiliar work with limited resources. You need to prioritize, strengthen your expertise, and figure out how to meet those expectations.
YOU’RE READY FOR THE NEXT LEVEL, BUT AREN’T SURE HOW TO GET THERE
You’re performing well, yet your growth feels stalled. You want to understand what needs to change, develop the skills expected at the next level, and make a stronger case for advancement.
Most clients are Senior PMMs, PMM Leads, or new Directors who want to get better at their current roles so they can overcome their challenges and thrive in their role and beyond.
Hi, I’m Yi Lin.
I’m a PMM coach, advisor, and former product marketing leader. I went from PMM newcomer to Director in under three years, and I’ve since helped product marketers work through many of the same questions I faced along the way:
How do I know if this work is good?
How do I get other teams to act on my recommendation?
What needs to change in how I work as my responsibilities grow?
I bring PMM experience to our conversations, along with a perspective shaped by working with hundreds of product marketers across different companies and stages of growth. We’ll look at relevant practices and frameworks, then work through how to apply them to your organization.
I’ll give you honest feedback, explain my reasoning, and ask questions that help you see things differently. You’ll develop stronger work and better judgment to carry into not only the next challenge, but the ones beyond.
“Yi Lin was instrumental in my transition from an individual contributor to a director role in product marketing. Her deep expertise helped me not only refine our PMM processes, covering product launches, positioning, and messaging, but also build the critical cross-functional relationships needed to drive impact at the director level. She provided structured frameworks that made complex challenges feel manageable and was an invaluable coach as I developed my leadership style. After working with her, I feel more confident tackling high-stakes decisions and have greater clarity on my long-term career path. I'm incredibly grateful for her guidance!”
Charity Dodd
DIRECTOR OF PRODUCT MARKETING, AERIES
“When we started, I often found myself spending time on work that wasn't always driving meaningful impact. Through Yi Lin's coaching, I've learned how to think strategically about my role, prioritize high-value initiatives, and proactively create opportunities instead of waiting for them to be assigned to me. The results have been tangible. I've launched a customer research and persona initiative that is creating visibility with executive leadership, strengthened relationships with key stakeholders across the business, and gained much more confidence in the strategic value I bring to the organization. As a result, I was able to achieve a promotion during the time we worked together!”
Carley (Bohnen) Stugelmayerel
DIRECTOR OF PRODUCT MARKETING, FINGERPRINT
“When I stepped into a Head of Marketing role at an early-stage startup, I was immediately tasked with owning positioning - something I knew was critical but didn't have deep expertise in. I needed a thought partner to help me navigate this challenge, and a friend immediately pointed me to Yi Lin, calling her the best product marketer out there. From our first conversation, I knew I had found the right coach. Yi Lin was thoughtful, articulate, and introduced me to structured frameworks that helped me bring focus and clarity to the chaos of a fast-moving startup. Her guidance helped me bridge the product marketing knowledge gap, not just in execution but in building strategic cross-functional alignment.”
Emily Highstreet
HEAD OF MARKETING, TIE
The THRIVE Coaching Program
Depending on what you need, here’s what we might work on:
Strengthening your PMM expertise
Review a positioning draft, work through a research approach, or strengthen a launch plan. Get specific feedback on what to improve and why, and learn approaches you can use again.
Growing your leadership skills and influence
Set priorities for your team, clarify responsibilities, or establish processes that help people work effectively together. Prepare for executive conversations and work through how to get cross-functional teams aligned and moving.
Building your confidence and personal growth
Talk through what’s making you second-guess yourself, prepare to advocate for your ideas, or address feedback you’ve received. Build confidence grounded in your abilities and a clear plan for your development.
How we’ll work together:
“Before working with Yi Lin, I was keeping up with the pace of my role – but it always felt like I was running on fumes, not truly thriving. I kept seeing Yi Lin's name pop up in different conversations – her insights were always strategic, sharp and refreshingly practical. It felt like she was speaking to me, and I knew her coaching was exactly what I needed. Working with Yi Lin flipped the script on how I approach my career. I went from feeling reactive to intentional. I felt confident and truly in control. She provided pragmatic frameworks that made everything seem more achievable, which gave me the confidence in my ability to lead, make strategic decisions, advocate for myself – and actually enjoy the process. What sets Yi Lin apart is that she's not just an expert in product marketing—she's actively shaping its future. She challenges conventional thinking, pushes you outside your comfort zone, and helps you see opportunities where you might have only seen obstacles. If you're a PMM looking to grow as a leader, sharpen your thinking, and gain clarity on your career, I can't recommend her enough.”
Allison Sands
SR PRODUCT MARKETING MANAGER | PERSONIO
“I had the opportunity to work with Yi Lin Pei during one of the most challenging periods of my career, and her guidance made a profound difference. She brought structured systems, measured approaches, and thoughtful strategies that helped me move forward with clarity and confidence. As new and unexpected challenges emerged, our consulting direction shifted significantly. Yi Lin stayed incredibly nimble and responsive throughout, adapting our focus while keeping each session intentional and results-driven. She is exceptionally talented at what she does and laser-focused on ensuring every session is packed with value. I highly recommend her to anyone at any stage of their Product Marketing career.”
Laurel Hughes
FORMER DIRECTOR OF PRODUCT MARKETING, ALLEGO
“I had the pleasure of being mentored by Yi Lin in her Thrive program. As the sole product marketer at my company, her advice and feedback was crucial in helping me excel in the role. Specifically, her guidance helped me shape my approach to product launches and go-to-market strategy. She has a wealth of knowledge to share and is truly a thought leader in the product marketing world. Thanks Yi Lin!”
Shannon Toe
PRODUCT MARKETING MANAGER, IBM
Program Details & Investment
We’ll work together over four months, with time between sessions to apply what we discuss.
Includes:
✓ Six one-on-one coaching sessions
✓ Intake exercises and a personalized skills assessment
✓ Expert feedback and working sessions on your PMM projects and leadership challenges
✓ Ongoing support between sessions via email or Slack
✓ Advanced group PMM and AI masterclasses
✓ Relevant resources and access to my private PMM community
Investment
$4000
PAYMENT PLANS AVAILABLE
NOTE:
Most THRIVE clients have the program fully funded by their company, whether through a professional development budget or direct approval from their manager. If you’re interested in exploring company sponsorship, we can discuss how to approach the request during your discovery call.
Additional coaching is available after the package if you’d like continued support
Common questions about the THRIVE coaching program:
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THRIVE gives you dedicated time with me to work through your specific challenges. We build an understanding of your work, goals, and organizational context, then use that understanding throughout our coaching.
You’ll receive direct feedback and recommendations, alongside questions that help you develop your own thinking. Our individual sessions are private, so you can discuss sensitive work situations and career decisions openly.
Courses and group programs can complement that development. THRIVE provides sustained individual guidance as you apply what you learn.
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Yes! We can work on setting direction, aligning team priorities with company goals, clarifying responsibilities, and establishing effective ways of working. We can also address people-management situations, team development, executive communication, and cross-functional influence.
Our focus will depend on your experience, your team, and what you most need to strengthen.
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Yes. If you’re being asked to use AI or want help applying it to a specific PMM project, we can work through that together. We can also discuss how to approach AI adoption within your team.
THRIVE focuses on your PMM expertise, decisions, and professional growth, which can include AI.
If your main goal is to go deeper into AI and build an AI system for your PMM work, the AI PMM Academy is the better fit. It’s a group program focused on building practical workflows and learning alongside other experienced PMMs.
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We can work on understanding what’s expected at the next level, building evidence of your impact, and preparing for the conversation. I can help you make a stronger case, though the decision also depends on your company and the opportunities available.
If you’ve already been promoted, we can focus on developing the skills and judgment your expanded responsibilities require.