PRODUCT MARKETING ADVISING & TEAM TRAINING
Build a PMM team that drives growth in the age of AI.
Tailored organizational advising, team training, and applied AI support to help you get more value from your people, resources, and technology investments.
I’ve supported PMMs and leaders at companies including:
Your team is being asked to do more with less. So where do you focus?
You've built a strong, respected PMM team. But business priorities are shifting, AI is changing how work gets done, and expectations keep growing.
You're not just trying to keep up. You're figuring out how to evolve your team into a more strategic, adaptable organization that can deliver greater business impact.
You might be facing one of the following challenges:
You need a practical plan for AI.
Experimentation is happening, but adoption is uneven. So you have to identify where AI can make a meaningful difference and help your team build effective workflows without compromising quality.Your team is performing well, but the mandate has changed.
Your team is taking on broader responsibilities, more ambitious revenue goals, or new growth initiatives without additional headcount. You need to move beyond reactive execution, reset priorities, and build a more focused, strategic team that can deliver on what matters most.You’re making decisions about your team’s future.
Annual planning, a company milestone, or organizational change has put structure and talent on the agenda. You need to define the right roles, expectations, and measures of success, with a plan you can defend to leadership and implement within your budget.
The goal isn't simply to do more with less. It's to build a stronger PMM organization for what's next.
One that combines the right talent, technology, and ways of working to become more strategic, adaptable, and influential across the business.
But getting there requires more than a new org chart, an AI tool, or a revised set of priorities. It means making thoughtful decisions about where to invest, what to change, and how to bring your people along.
That's where I come in.
I bring an experienced outside perspective and a human-centered approach to help you pressure-test your thinking, navigate tradeoffs, and build a clear path forward.
Because lasting change isn't just about the right strategy or org structure. It's about understanding the people doing the work, building on their strengths, and developing the judgment, influence, and capabilities to make it happen.
“What sets her apart is her ability to cut through noise, surface core issues quickly, and offer practical, high-leverage advice grounded in real-world experience. Her input helped me move faster and lead with greater clarity.”
Ebun Onagoruwa
SENIOR VICE PRESIDENT OF BRAND & PRODUCT MARKETING, SQUARE
Hi, I’m Yi Lin, a three-time PMM leader, coach, and advisor.
I’ve led product marketing teams, helped companies hire, and coached nearly 400 PMMs through job searches, new roles, and leadership challenges. Through the AI PMM Academy, I also help experienced product marketers build practical AI workflows for their work.
That gives me a perspective across the business, the team, and the individual. I understand what leaders expect, what strong PMM performance requires, and where people need support to deliver it.
Together, we’ll connect that perspective to your organization’s priorities, budget, talent, and stakeholder dynamics. You'll have an experienced thought partner who can challenge your thinking and help you build a PMM organization that's ready for what's next.
Three ways I can help:
We can focus on one area or combine services around the problem you need to solve.
Build the team your business needs next.
An outside perspective on your PMM organization and a clear plan for its next stage, from what PMM should own to the team you need to deliver it.
- Team charter and KPIs
- Structure, role design, and leveling
- Talent assessment and development priorities
- Headcount and hiring plans
The result: A clear, defensible plan that aligns talent with business priorities and shows the value of your PMM investment.
Turn AI investment into workflows your team actually uses.
We’ll find where AI adds real value, then build and test it with your team around your company’s information, processes, and quality bar.
- Selecting the right use cases
- Building the context layer AI needs
- Research, messaging, launch, and content workflows
- Quality standards and human review
The result: Repeatable workflows that cut routine work, raise consistency, and free up time for strategy.
Raise the level of work across your team.
Frameworks, feedback, and practice built around your team’s real challenges, so the learning applies directly to the projects they own.
- Positioning and messaging
- Product launches in the age of AI
The result: Sharper judgment and shared approaches, so your team makes better decisions and delivers stronger work with more independence.
“When I stepped into a Head of Marketing role at an early-stage startup, I was immediately tasked with owning positioning - something I knew was critical but didn’t have deep expertise in. I needed a thought partner to help me navigate this challenge, and a friend immediately pointed me to Yi Lin, calling her the best product marketer out there.
Working with Yi Lin has been like product marketing therapy - she’s not just an expert; she’s a true partner and support system.
For anyone who is the only marketer in the organization or leading product marketing without a clear playbook, I can't recommend Yi Lin enough. Her coaching goes beyond instruction - she’s honest, supportive, and truly invested in your success.”
Emily Highstreet
HEAD OF MARKETING, RENENUEROLL
“I had been following Yi Lin for some time, finding her content on LinkedIn so incredibly valuable, I can't believe how much amazing knowledge she gives away for free. That eventually led me to joining her program. I have learned so much from being part of her community for the past several months through my access to knowledge sharing from other PMMs, the relationships I've made along the way and of course, Yi Lin's expert guidance.
She has helped me feel more confident and secure in my role as a PMM and I'd recommend her community and coaching services to anyone ready to level-up in their current role. I truly could never run out of good things to say about Yi Lin.
Every PMM should be at minimum following her LinkedIn content regularly.”
Kelly Parisi
SR DIRECTOR OF PRODUCT MARKETING, SCORPION
“As I began my new role as a solo PMM, Yi Lin's guidance was crucial during my onboarding process - she helped me structure my approach for immediate wins while also laying the groundwork for long-term strategic initiatives. I felt more confident and assured after working with her, as she has set me up for success!”
Noelle Tomlin
PRODUCT MARKETING MANAGER, LEV
Program Details & Investment
This high-touch, end-to-end engagement supports you through your first 90 days in a new PMM role.
Includes:
✓ Six 1:1 coaching sessions over 4 months
✓ Structured onboarding framework adapted to your role and context
✓ Ongoing async support between sessions
✓ Access to a dedicated onboarding resources hub
✓ Access to peer learning and connections
Investment
$4000
PAYMENT PLANS AVAILABLE
WHY INVEST IN YOURSELF:
Clients see GROW as an investment in faster time-to-impact and reduced risk during one of the most consequential phases of a PMM role.
Ongoing retainer support is available after the initial coaching package for clients who want continued guidance.
“Yi Lin's program has been an incredibly enriching experience for me. With her coaching, I successfully launched my first product, built strong relationships across teams, and navigated challenges with confidence.
More over, she is hands down my most trusted advisor, someone who genuinely cares about my success and goes above and beyond for her clients. She didn’t just help me build confidence- she helped me negotiate a huge pay increase, ensuring I was valued for my contributions. I highly recommend working with Yi lin in any stage of your career! ”
Principal PMM
HIGH-GROWTH B2B SAAS COMPANY
“Stepping into a Principal PMM role, I knew the importance of making a strong, immediate impact.
I’ve followed Yi Lin’s work for a while, so it was a no brainer to partner with someone whose expertise and proven frameworks I trusted.
In just our first session, she helped me cut through the noise and provided a structured approach to navigating my first 90 days with confidence and focus. I left that session with a strong sense of clarity and strategy for delivering impact.
In finding Yi Lin, I feel like Scrooge McDuck diving into a gold mine of expertise and resources. I am excited to continue my journey with her and recommend her services to anyone looking for a trusted guide!”
Jordan Adler
PRODUCT MARKETING MANAGER, KICKUP
“Yi Lin helped me land a role in my dream field (even when the job market was so difficult). After my job search, I decided to continue working with Yi Lin in my new role to help me onboard. Because I value her insights, and also because I truly enjoy this meaningful coaching relationship with Yi Lin.”
Peggy Pan
HEAD OF PRODUCT MARKETING, USCREEN
Common questions about the GROW coaching program:
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GROW is designed for senior PMMs and new leaders starting a new role who want to establish credibility, clarity, and momentum early.
Most clients are at the Senior PMM to Director level, including PMMs stepping into broader scope, leadership expectations, or a new company context. If you’re looking for early-career PMM training or generic onboarding advice, this is likely not the right fit.
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GROW is built specifically for experienced PMMs navigating high-stakes transitions.
You’ll get a structured onboarding framework paired with 1:1 strategic coaching focused on prioritization, influence, and decision-making — grounded in real PMM leadership experience, not theory. The goal is not just to ramp faster, but to help you lead earlier and compound impact over time.
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Highly.
While GROW uses a proven first-90-days framework, every engagement is tailored to your role, company, and challenges. Sessions focus on what’s most pressing for you — not a fixed curriculum.
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That’s okay.
If you’re still navigating stakeholder dynamics, struggling to demonstrate strategic impact, or feeling unclear on where to focus, GROW can help you course-correct. In some cases, ongoing THRIVE leadership coaching may be a better fit — we’ll decide together.
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Yes. Many clients use onboarding, leadership development, or professional development budgets to sponsor this work.
If helpful, I can support you in positioning this internally and answering manager or HR questions. Company-sponsored engagements may also include expanded scope or advisory support.
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Clients typically report clearer prioritization, stronger early momentum, increased confidence navigating ambiguity, and faster credibility with stakeholders and leadership. This is meant to create long term impact, not short term fixes.