STRATEGY & COACHING SPECIFICALLY FOR PMMS
Become the product marketer and leader only you can be.
Deepen your skills, influence, and strategic thinking so you can navigate your career on your terms.
TRUSTED BY PMMs AND LEADERS WHO WORK FOR THE BEST
The challenges for PMMs are getting harder.
As a Senior PMM, Lead PMM, or newer Director, you already know how to do product marketing. You have launched products, built messaging, navigated cross-functional teams, and solved problems without having a perfect playbook. You may already be the person people rely on when something important needs to get done, and yet, figuring out the new landscape of this industry has never felt more stressful.
I help PMMs and leaders expand their influence and take greater ownership of where their career goes next.
Learn how to stand out in a rapidly changing or difficult market, so you can improve your professional opportunities.
Start a new role and prove yourself quickly, so you can gain trust, respect, and buy-in.
Think, plan, and execute more strategically, so you can have more influence with senior leaders.
Understand how to use AI to become better at your job without random experimentation or giving up the thinking that makes you valuable in the first place.
Get the right support for what you need right now.
Group Programs
Structured learning with practical guidance, expert support, and a peer community to grow along with.
The PMM Job Search System →
The AI PMM Academy →
What experienced PMM leaders say about working with Yi Lin:
Proven Results
Across startups, scale-ups, and global companies.
400+
400+ Happy clients served in coaching and group programs
Top 25
Top 25 Marketing Voice on LinkedIn (Exit Five)
3x
Former 3x PMM Leader and Hiring Manager
Top 100
4x PMA Top 100 Product Marketing Influencer
ABOUT YI LIN
What makes my approach different?
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I help you think clearly, weigh tradeoffs, and act with confidence in complex PMM situations. Drawing from product marketing, strategy consulting, and design thinking, we focus on the real decisions underneath surface-level career challenges, so you leave with better judgment, not a dependence on coaching.
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I’ve led, launched, and advised product marketing work across startups and global organizations, and coached 300+ PMMs through high-stakes transitions. From B2B to B2C, PLG to sales-led environments, I’ve built teams, shaped positioning, and supported PMMs operating at different stages of scale. This means the guidance I offer isn’t theoretical or tied to one type of company. It’s grounded in patterns that hold up across contexts.
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As an immigrant and career switcher without a traditional PMM path, I know what it’s like to grow without a map. I went from no PMM experience to Director in under three years. Clients trust me not just for strategy, but because I understand how to build credibility, navigate uncertainty, and make progress in environments that weren’t designed with you in mind.
The strongest PMMs grow in three distinct areas at once:
Your PMM Craft
How You Think and Lead
How You Shape Your Career
That is why my coaching approach brings together PMM skills development, leadership development, and career design instead of treating them as separate problems.
My goal is to help you recognize the value you already bring, develop the skills your next chapter requires, and navigate your career with more confidence and intention.
PMMs don’t need generic answers.
Get the strategy, partnership, and accountability you need to tackle your next PMM challenge.
Group Programs
Structured learning with practical guidance, expert support, and a peer community to grow along with.
The PMM Job Search System →
The AI PMM Academy →
Starting a new PMM job and already feeling overwhelmed?
You're not alone, and you’re not failing. The first 90 days are tough for everyone. That’s why hundreds of PMMs swear by my free 30/60/90 onboarding checklist: the go-to playbook to help you turn overwhelm into clarity and confidence.
