How to Do Better PMM Research with AI

Get the free PMM AI Research Toolkit to help you plan better research, analyze customer conversations, and turn your findings into useful business insights.

You have access to more customer and market data than ever. And with AI, you can analyze that information at scale.

But how do you know you're asking the right questions? Are the patterns AI identifies meaningful? Or what to actually do with the findings?

I've put together a practical toolkit to help you approach research more strategically and use AI effectively throughout the process.

HERE’S WHAT’S INCLUDED:

• AI Research Playbook: A step-by-step guide to designing research, choosing the right data, and understanding where AI can help.

• Research Tactics Matrix: My cheat sheet covering 21 research methods, when to use them, and how AI fits into each.

• AI Sales Call Analysis Skill: A reusable Claude/ChatGPT skill for analyzing customer conversations, including a human review process to check the evidence and validate findings.